Millions of people log onto popular social networking sites such as Facebook and MySpace everyday. Some to catch up and talk with friends and family, others to network with people across the country, and others to listen to music (that’s just for MySpace users).
Yes, you can connect with people and share comments and mail on both Facebook and MySpace, but these two internet giants both fail at one thing: advertising.
The sad part is, it’s not their fault. I mean, MySpace has one of the most interactive ad-creating tools out on the web right now, and Facebook has a nice, clean interface. The thing is, people go to social networking sites to be, well, social. Not to read and click advertisements. In fact, when I go to MySpace, I don’t pay attention to advertisements. I’m looking at what new pictures my friends uploaded.
I will admit, however, that I do comment on Facebook ads. I always put a thumbs-up or a thumbs-down when I have the time (or give a poo). Nevertheless, I rarely click on the ad itself.
People still think visitors will click on the ads, and these social networks still offer the option. If I had to guess, I would say MySpace gets more ad traffic than Facebook, because a lot of the ads on MySpace take you to another MySpace profile (especially the bands). Also, MySpace was smarter to integrate interactive ads instead of text ads (like the one where you shoot those stars at the ninjas).
So in my opinion, don’t advertise on social networking sites. But if your going to, pick MySpace, because (in my opinion) they are more innovative and will draw more traffic.
1 reactions:
I have to disagree with you on the Facebook ads. The reason why Facebook is worth billions is because it does so well with advertising. They also have extremely targeted ads because of all the information users so willingly provide, so users are much more likely to click on the ads. Companies also have success by creating fun and viral facebook apps. Millions of people have installed applications and use them quite often, and that's a great branding opportunity right there.
I don't like Myspace as much as I like Facebook, and I definitely think their adds are annoyingly intrusive. So I'll agree with you there. :-)
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