Millions of people log onto popular social networking sites such as Facebook and MySpace everyday. Some to catch up and talk with friends and family, others to network with people across the country, and others to listen to music (that’s just for MySpace users).
Yes, you can connect with people and share comments and mail on both Facebook and MySpace, but these two internet giants both fail at one thing: advertising.
The sad part is, it’s not their fault. I mean, MySpace has one of the most interactive ad-creating tools out on the web right now, and Facebook has a nice, clean interface. The thing is, people go to social networking sites to be, well, social. Not to read and click advertisements. In fact, when I go to MySpace, I don’t pay attention to advertisements. I’m looking at what new pictures my friends uploaded.
I will admit, however, that I do comment on Facebook ads. I always put a thumbs-up or a thumbs-down when I have the time (or give a poo). Nevertheless, I rarely click on the ad itself.
People still think visitors will click on the ads, and these social networks still offer the option. If I had to guess, I would say MySpace gets more ad traffic than Facebook, because a lot of the ads on MySpace take you to another MySpace profile (especially the bands). Also, MySpace was smarter to integrate interactive ads instead of text ads (like the one where you shoot those stars at the ninjas).
So in my opinion, don’t advertise on social networking sites. But if your going to, pick MySpace, because (in my opinion) they are more innovative and will draw more traffic.
